It may be helpful to frame their work as a form of experimentation/action research. i.e. if people treat their work as an experiment: "what happens if i do X?" then they are requried to gather data about what happens when they do X.

This creates feedback which helps people to learn and improve. The key is framing this feedback as data that *they* need to get better at what they do, rather than as "performance monitroing"

There is a great discussion of worker motivation in Dan Pibk's book 'Drive'. He argues that the key to worker motivation is enablnig workers to have Mastery, Autonomy & Purpose. A brief summary here: https://www.anagilemind.org/mastery-autonomy-and-purpose